A movement or a "way of life" concept as we refer to within Thai Sulphites is the Quality Circle. Each and every member at Thai Sulphites commits himself/herself for ensuring success of the Quality Circle Program. Launched in 1997, Quality Circle has 100% active employee participation that has enhanced creative thinking for making improvements leading to tangible as well as intangible results. The environment within The Aditya Birla Group of Companies is one where respective companies believe that employees are the underlying asset and resource that will continuously be developed and provided opportunity to share ideas for improvement of their organizations.